The new Jessica Simpson Collection for fall is a mix of striking tones and outlines with a touch of that California cool young lady vibe that the star is known for.
tvguidetime.com
“I go through phases and stages based on how I feel in my own creative space,” Simpson, 42, tells Individuals solely.
“At this moment in my career I’m inspired by TV and film and want to bring retro glam to our all American denim staple styles.
Fashion is experimenting and channeling various parts of ourselves and our lives through what we wear and this campaign allowed me to give it life.”
The new collection — including vibrant photographs loaded with neons and drama — including mainstays that Simpson’s brand has become known for, as flowy dresses and platform shoes, however she amped it up somewhat this time around. Simpson wanted the collection to in any case be staples in your storeroom for each day yet give you something to wear that makes you feel confident. “These are classically inspired parts of blend and match or wear head to toe,” she shares.
The styling [in the campaign] definitely radiates an air of confidence. Platforms are a mainstay for us — for this season we made a retro version and created brand new outlines.”
She added, “We are also having a Western second happening, which I’m always partial to!”
For the campaign photographs, Simpson coined the phrase, “brilliant lights, neon lights” as her inspiration, which follows through in the exciting and vibrant photographs.
“I’m always coming up with name inspirations that encapsulate the amazing brainstorms my team and I have when we are working on campaigns,” Simpson tells Individuals.
“They realize they can always depend on me to proclaim something… while it could appear to be nonsensical right away, it usually makes total sense in what we are going for.”
Her idea for brilliant and neon was to create a “strong and intentional point of view of mind-set and light,” which she said they also carried out through the styling as well.
Sophisticated glam with a punch of vibrance was the editorial outcome.
The new collection is another checkmark in Simpson’s business plan, and she’s grateful consistently to be a business proprietor. “Being a business proprietor in 2022 feels like an incredible accomplishment,” she says.
“I have the space and opportunity to investigate my creativity without limitations. I am so glad for my extraordinarily talented team of ladies who make up the Jessica Simpson Collection.”
Each launch for the collection feels like another celebration, including Jessica Simpson Collection’s new release of roller skates simply last month.
Simpson’s daughter, Maxwell, 10, joined in as a model for the campaign, which simply makes sense, considering the amount she cherishes fashion, as well.
“Maxwell was born with a fashion-forward reasonableness and a sharp eye for creating her own style, however sees others’ authenticity and celebrates it,” Simpson says.
“She has always known what she loves and remains extremely confident and vocal about her decisions.”
The most current Jessica Simpson Collection launch is available now, and Simpson will show up in Los Angeles at Nordstrom at The Woods on Sept. 24 to celebrate.
She’ll also be back on HSN with her mother, Tina Simpson, for another fall fashion takeover special on Sept. 28 and 29.
Read it here: https://t.co/Gt58XyHM8j pic.twitter.com/8goRllhU8h
— Bikini WTF?!! (@BikiniWTF) September 15, 2022
